Most PPC managers will agree that Google AdWords’ sitelinks can be a powerful optimization tool for any PPC account. At the encouragement of our Google AdWords rep, I’ve recently been spending more time with sitelinks, and have discovered several new ways to effectively utilize sitelinks.
Last week, I turned to my PPC colleagues on Twitter to find out if their experience matched mine. As with any crowdsourced question, I got some great feedback that I hadn’t thought of – and it’s too good not to share.
With that, here's what’s great about AdWords sitelinks.